Connects With A Mass Audience
Outdoor advertising was always meant to appeal to a wide range of people. Traditional mediums like TV ads may not reach busy business people or young customers. Online advertising will miss people who stay away from the internet.
On the other hand, digital billboard target everyone who visits the location where it is placed. Most importantly, businesses can determine the location of the billboard advertising based on where their targeted customers visit.
Do you know that even tech giants spend a share of their advertising budget on billboards? In 2018, Apple, Amazon, Google, and Netflix were listed in the top ten spenders on billboard advertising in the United States. And the reason for this transition was simple: the audience can’t “ad-block” or “skip” the real-life ads.